Our Passion is Your Brand

A creative communications agency working exclusively within the beauty and lifestyle sector.
We combine the best creative talent in beauty and lifestyle to deliver attention-grabbing campaigns that positively affect brand image.

It’s not just PR. It’s The Works

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What We Do

A creative communications agency working exclusively within the beauty and lifestyle sector.

We combine the best creative talent in beauty and lifestyle to deliver attention-grabbing campaigns that positively affect brand image.

We connect your brand to the influencers and experts that elevate your positioning.

Expertise and creativity are at the core of everything we do. We combine the right strategy and tactics to deliver impactful results and drive real commercial success.

As  a  client  of The  Works PR  you have  a team of talented and passionate professionals to support you. We become an extension of your company.

We commit to  understanding your company’s strategic objectives and focus on how to connect your brand story with your consumers.

It’s not just PR. It’s The Works

Our Team

Fiona Cooke

Fiona Cooke


Fiona worked as a marketing manager for fragrance & beauty brands since 1999 before setting up The Works PR in 2012.
As a perfume fanatic, she has had varied training in the fragrance field, written articles for national print titles and been guest speaker on TV, radio and events, helping perfume brands get cut-through in a beauty environment normally dedicated to skincare and cosmetics.

Paula Hurley

Paula Hurley


Communications professional with over 10 years agency experience in beauty and lifestyle brands.
Paula has an in-depth training and knowledge of skincare and cosmetic ingredients. Creative thinker and trend watcher, she is passionate about reaching the female consumer in the most effective way. Likes dogs, travel and Wispas.

Dee Foley

Dee Foley

Social Media Consultant

History buff (and PhD candidate) with a grá for all things beauty.
Dislikes disappearing Dublin buses, and meetings that could have been emails.
Likes red wine, cheese, and drowning in a sea of books!

Fiachra McCarthy

Fiachra McCarthy

Graphic Designer

Worked as a graphic and art director for over 15 years with leading Irish magazine titles, such as Food and Wine, House and Home and IMAGE. Went freelance in 2017 and since then has been working with leading agencies and publishing houses as well as designing covers for award winning books from Tramp Press. A proud father of one he lives with his partner and their puppy in Stoneybatter, where he has filled the house with too many guitars.

Biscuit Hurley

Biscuit Hurley

Office Manager & Head of Security

Front of house canine with extensive personnel experience.
Dislikes couriers, bubble wrap and lengthy meetings.
Likes afternoon naps, granola squares and chasing pigeons.

Our Clients


“You could not wish for a more motivated, passionate, creative and committed agency partner. The team’s experience shines through and meant they can move quickly and creatively to action proactive and reactive opportunities in our retail footprint”

CATHERINE CULLENMarketing Manager, Eurosales International Ltd

“we couldn’t ask for more. Their knowledge and contacts in the Irish beauty industry is incredible and the relationships they have with editors and influencers is always to the advantage of our brand.”

LISA CARMODYConsumer Marketing Manager, Brandshapers

“I have certainly noticed an increase in press coverage for Philosophy at Arnotts since The Works PR starting proactively working on the brand – both online and offline. The team are a pleasure to work with and I look forward to working with them into the future”

SARAH WILLIAMSPR & Communications Manager, Arnotts

“From their succinct, tailored and focused press releases, to their in-depth knowledge of the brands they represent, to the passion with which they talk about them, the team are always utterly professional, always a pleasure to deal with and have impeccable standards. If only they could be cloned…”

AISLING KEENAN Beauty Editor U magazine, Editor Xposé Magazine, freelance

” It’s always a pleasure dealing with The Works PR. Not only are t hey extremely reliable, they are one of the few PR agencies who will go out of their way to help. I can’t recommend them highly enough”

BRENDA MCCORMICK Harmonia, Irish Tatler, U magazine

” The Works PR are great to deal with, they have a huge knowledge of their clients’ portfolios, going beyond the standard press release to find extra information, back stories and feature suggestions”

LAURA BERMINGHAMBeauty Journalist, TV Beauty Presenter

“Dealing with in-house and agency PRs both here and internationally, The Works PR is one of the most effective agencies I know.  They get to know the tone of a publication and what I look for as a beauty editor. If you are looking for Irish based PR, The Works  PR is the best boutique agency in town.”

DONNA FITZPATRICK Beauty Editor, Social & Personal magazine

“Fiona & Paula are passionate about beauty! Ever since I first started working with them I’ve always known we share that common bond. We’ve collaborated on many projects and it’s always been such a pleasure working with them.”


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Reach Us

00 353 (0)1 5498 615

00 353 (0)1 5342 003

Lower Ground Floor

97 Baggot Street Lower

Dublin 2

D02 CK72