A leading beauty & lifestyle agency with a wealth of expertise working with global brands and emerging start-up’s.

Our passion is to make your brand visible.

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Who we are

A small but vibrant team of creative PR and Social Media professionals.

From day one, our approach has been to give brands ‘the works’, and this has been the core to our success. We create and drive print and digital campaigns that create momentum, drive sales and promote strong brand visibility.

Along with successful, engaged relationships with media, we understand the importance of our relationships with digital influencers and personalities, editorial makeup artists, session stylists and skincare experts, that ultimately create engaging and successful campaigns for your brand.

Fiona Cooke, Director, The Works PR

Marketing Manager Ireland for Coty Fragrances & NYC Color brands before setting up The Works PR in 2012. Wide training in the perfume field. Written for national print and guest speaker on radio and at events. Helping perfume brands get cut-through in a beauty environment normally dedicated to skincare and cosmetics. Brand marketing for beauty & lifestyle brands since 1999.


Paula Hurley, Director, The Works PR

Marketing graduate turned PR professional with 10 years experience in beauty and lifestyle brands.

In-depth knowledge of skincare and cosmetic ingredients. Creative thinker. Trend watcher. Passionate about reaching the female consumer in the most effective way.

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Brands Like Yours