Our Passion is Your Brand

A creative communications agency working exclusively within the beauty and lifestyle sector.
We combine the best creative talent in beauty and lifestyle to deliver attention-grabbing campaigns that positively affect brand image.

It’s not just PR. It’s The Works

Learn moreGet in Touch

What We Do

A creative communications agency working exclusively within the beauty and lifestyle sector.

We combine the best creative talent in beauty and lifestyle to deliver attention-grabbing campaigns that positively affect brand image.

We connect your brand to the influencers and experts that elevate your positioning.

Expertise and creativity are at the core of everything we do. We combine the right strategy and tactics to deliver impactful results and drive real commercial success.

As  a  client  of The  Works PR  you have  a team of talented and passionate professionals to support you. We become an extension of your company.

We commit to  understanding your company’s strategic objectives and focus on how to connect your brand story with your consumers.

It’s not just PR. It’s The Works

Our Team

Fiona Cooke

Fiona Cooke


Fiona worked as a marketing manager for fragrance & beauty brands since 1999 before setting up The Works PR in 2012.
Perfume fanatic with varied fragrance training - written articles for national print titles and guest speaker on TV, radio and events.
Likes common sense, but also fond of an Instagram Inspo quote.

Paula Hurley

Paula Hurley


Paula has over 10 years agency experience in beauty and lifestyle brands.
She has in-depth training and knowledge of skincare and cosmetic ingredients. A creative thinker and trend watcher, she has launched many iconic cosmetic brands in the UK & Ireland.
Likes dogs, travel and Wispas.

Dee Foley

Dee Foley

Social Media Consultant

Dee is a history buff and PhD candidate with a grá for all things beauty (a true OG Blogger as one half of Viva Adonis).
Keeps everyone on track with Social Media.
Dislikes disappearing Dublin buses, and meetings that could have been emails.
Likes red wine, cheese, and drowning in a sea of books!

Fiachra McCarthy

Fiachra McCarthy

Graphic Designer

Fiachra was a graphic and art director for over 15 years with Food and Wine, House and Home and IMAGE.
Works with leading agencies (and publishing houses designing covers for award winning books!). He lives in Stoneybatter, where he has filled his house with too many guitars.

Biscuit Hurley

Biscuit Hurley

Office Manager /Head of Security

Biscuit Mariah is our front of house canine with extensive personnel experience.
She dislikes couriers, bubble wrap and lengthy meetings.
Likes afternoon naps, granola squares and chasing pigeons.

Our Clients


“You could not wish for a more motivated, passionate, creative and committed agency partner. The team’s experience shines through and meant they can move quickly and creatively to action proactive and reactive opportunities in our retail footprint”

CATHERINE CULLENMarketing Manager, Eurosales International Ltd

“We couldn’t ask for more. Their knowledge and contacts in the Irish beauty industry is incredible and the relationships they have with editors and influencers is always to the advantage of our brand.”

LISA CARMODYConsumer Marketing Manager, Brandshapers

“As  a  digital  influencer,  it’s  so  important  to  work  with agencies  that  know  me,  that  know  and  understand my  audience  and  trust  that  I’ll  be  able  to  create content  that  fits  with  the  brand’s  ethos  and  mine  too.

The  team  at  The  Works  PR  make  everything  clear  and concise,  making  my  job  easier  as  I  know  what  I  have to  do.    Having  a  clear  brief  along  with  the  freedom  to create  content  that  works  for  me,  my  audience  and the  brand  is  so  important  and  they’re  a  joy  to  work with,  are  so  professional  and  know  how  important the  role  of  digital  media  is.”

KAREN CONSTANTINEDigital Influencer, Lovelygirlybits

“From their succinct, tailored and focused press releases, to their in-depth knowledge of the brands they represent, to the passion with which they talk about them, the team are always utterly professional, always a pleasure to deal with and have impeccable standards. If only they could be cloned…”

AISLING KEENAN Beauty Editor U magazine, Editor Xposé Magazine, freelance

” It’s always a pleasure dealing with The Works PR. Not only are t hey extremely reliable, they are one of the few PR agencies who will go out of their way to help. I can’t recommend them highly enough”

BRENDA MCCORMICK Harmonia, Irish Tatler, U magazine

” The Works PR are great to deal with, they have a huge knowledge of their clients’ portfolios, going beyond the standard press release to find extra information, back stories and feature suggestions”

LAURA BERMINGHAMBeauty Journalist, TV Beauty Presenter

“Paula and the team at The Works PR understand our business and how to localise global brand communications. They know the industry and the right media, influencers and suppliers to ensure Make Up For Ever remains visible and relevant. Our PR strategy is an important element in our ongoing success.”

SINEAD CULLENGeneral Manager, Make Up For Ever Ireland

“Fiona & Paula are passionate about beauty! Ever since I first started working with them I’ve always known we share that common bond. We’ve collaborated on many projects and it’s always been such a pleasure working with them.”


Beauty Awards

Reach Us

Main Line
00 353 (0)1 5498615 / 5342003

00 353 (0)86 8046118

00 353 (0)86 3843196

Lower Ground Floor

97 Baggot Street Lower

Dublin 2

D02 CK72