What We Do
A creative communications agency working exclusively within the beauty and lifestyle sector.
We combine the best creative talent in beauty and lifestyle to deliver attention-grabbing campaigns that positively affect brand image.
We connect your brand to the influencers and experts that elevate your positioning.
Expertise and creativity are at the core of everything we do. We combine the right strategy and tactics to deliver impactful results and drive real commercial success.
As a client of The Works PR you have a team of talented and passionate professionals to support you. We become an extension of your company.
We commit to understanding your company’s strategic objectives and focus on how to connect your brand story with your consumers.
It’s not just PR. It’s The Works
Our Team
Fiona Cooke
Director
Fiona worked as a marketing manager for fragrance & beauty brands since 1999 before setting up The Works PR in 2012.
Perfume fanatic with varied fragrance training - written articles for national print titles and guest speaker on TV, radio and events.
Likes common sense, but also fond of an Instagram Inspo quote.
Paula Hurley
Director
Paula has over 10 years agency experience in beauty and lifestyle brands.
She has in-depth training and knowledge of skincare and cosmetic ingredients. A creative thinker and trend watcher, she has launched many iconic cosmetic brands in the UK & Ireland.
Likes dogs, travel and Wispas.
Dee Foley
Social Media Consultant
Dee is a history buff and PhD candidate with a grá for all things beauty (a true OG Blogger as one half of Viva Adonis).
Keeps everyone on track with Social Media.
Dislikes disappearing Dublin buses, and meetings that could have been emails.
Likes red wine, cheese, and drowning in a sea of books!
Fiachra McCarthy
Graphic Designer
Fiachra was a graphic and art director for over 15 years with Food and Wine, House and Home and IMAGE.
Works with leading agencies (and publishing houses designing covers for award winning books!). He lives in Stoneybatter, where he has filled his house with too many guitars.
Biscuit Hurley
Office Manager /Head of Security
Biscuit Mariah is our front of house canine with extensive personnel experience.
She dislikes couriers, bubble wrap and lengthy meetings.
Likes afternoon naps, granola squares and chasing pigeons.
Our Clients
Testimonials
“You could not wish for a more motivated, passionate, creative and committed agency partner. The team’s experience shines through and meant they can move quickly and creatively to action proactive and reactive opportunities in our retail footprint”
“We couldn’t ask for more. Their knowledge and contacts in the Irish beauty industry is incredible and the relationships they have with editors and influencers is always to the advantage of our brand.”
“As a digital influencer, it’s so important to work with agencies that know me, that know and understand my audience and trust that I’ll be able to create content that fits with the brand’s ethos and mine too.
The team at The Works PR make everything clear and concise, making my job easier as I know what I have to do. Having a clear brief along with the freedom to create content that works for me, my audience and the brand is so important and they’re a joy to work with, are so professional and know how important the role of digital media is.”
“From their succinct, tailored and focused press releases, to their in-depth knowledge of the brands they represent, to the passion with which they talk about them, the team are always utterly professional, always a pleasure to deal with and have impeccable standards. If only they could be cloned…”
” It’s always a pleasure dealing with The Works PR. Not only are t hey extremely reliable, they are one of the few PR agencies who will go out of their way to help. I can’t recommend them highly enough”
” The Works PR are great to deal with, they have a huge knowledge of their clients’ portfolios, going beyond the standard press release to find extra information, back stories and feature suggestions”
“Paula and the team at The Works PR understand our business and how to localise global brand communications. They know the industry and the right media, influencers and suppliers to ensure Make Up For Ever remains visible and relevant. Our PR strategy is an important element in our ongoing success.”
“Fiona & Paula are passionate about beauty! Ever since I first started working with them I’ve always known we share that common bond. We’ve collaborated on many projects and it’s always been such a pleasure working with them.”
Beauty Awards
Reach Us
Main Line
00 353 (0)1 5498615 / 5342003
Fiona
00 353 (0)86 8046118
Paula
00 353 (0)86 3843196
Lower Ground Floor
97 Baggot Street Lower
Dublin 2
D02 CK72