About 

The Works PR is one of the leading niche beauty & lifestyle agencies in Ireland with a wealth of expertise working with global brands and emerging start-up’s, creating captivating campaigns to reach a targeted audience.

Our passion is to make your brand visible

From day one, our approach has been to give brands ‘the works’, and this has been the core to our success. We drive consistent print and digital campaigns that create momentum, drive sales and promote strong brand visibility.

Along with successful, engaged relationships with media, we understand the importance of our relationships with digital influencers and personalities, editorial makeup artists, session stylists and skincare experts, that ultimately create engaging and successful campaigns for your brand.

Creative. Strategic. Dedicated.
We are connected to your voice and vision

Fiona Cooke, Director

Fiona was Marketing Manager Ireland for Coty Fragrances & NYC Color brands before setting up The Works PR in 2012. She has had varied training in the perfume field and written articles for national print titles and been guest speaker on radio and at events, helping perfume brands get cut-through in a beauty environment normally dedicated to skincare and cosmetics.

Fiona has been working in Marketing for beauty & lifestyle brands since 1999.

Paula Hurley, Director

Paula is a marketing graduate turned PR professional with over 10 years experience in beauty and lifestyle brands.

Paula has an in-depth knowledge of skincare and cosmetic ingredients. Creative thinker and trend watcher, Paula is passionate about reaching the female consumer in the most effective way.

About Us

Fiona Cooke | Managing Director

Paula Hurley | Managing Director

Eve Russell | PR Executive

Anne Cooke | Administrator

Deirdre Foley | Social Media Manager