The Works PR – PR Marketing & More | PR Beauty Ireland

We are an Irish PR agency specialising in beauty and lifestyle brands.

Amy Betsworth

Director of PR

Coty UK

“Fiona is professional, passionate and a pleasure to work with. She is brand focused and her passion for fragrance in particular, is clear to see. She has delivered consistent excellent PR results and I would highly recommend her.”

Laura Bermingham

Beauty Journalist, TV Beauty Presenter

Ireland AM

“Fiona’s great to deal with, not only does she responds immediately to requests whether they are last-minute queries or not, she has a huge knowledge of her clients portfolios.Working as a PR for fragrance especially is difficult, having a real understanding of scent and going beyond the standard press release to find extra information, back stories and feature suggestions is what Fiona does, and she does it well. No request is ever too much trouble, and she is always great to deal with.”

Aisling Keenan

Beauty Editor

U Magazine

“There’s nobody in the PR world I could more easily write a testimonial for than Fiona Cooke. From her succinct, tailored and focussed press releases, to her in-depth knowledge of the brands she represents, to the passion with which she talks about them, Fiona is always utterly professional,always a pleasure to deal with and she has impeccable standards. She’s always willing to help, but goes above and beyond to make sure what’s needed is achieved. Reliability and efficiency are two things I would relate to Fiona as well, as with her there are no worries, no “will she, won’t she” thoughts, just straight down the line results without ambiguity – extremely helpful for me as a journalist with deadlines to meet. She makes my job and my life so much easier, and makes working with her brands seamless and hassle free. If only she could be cloned…”

Brenda McCormick

Freelance Writer

Irish Tatler, Exclusive, The Herald

“It’s always a pleasure dealing with Fiona. Not only is she extremely reliable, she is one of the few PRs who will go out of their way to help. She has put me in touch with experts more than once – and has often sent on links and info just because she thinks they’d be of interest/relevant to what I’m working on. I can’t recommend her highly enough.”

Donna Fitzpatrick

Beauty Editor

Social & Personal magazine

“Dealing with in-house and agency PRs both here and internationally, Fiona is one of the most effective PRs I know. She has an encyclopedic knowledge of scent; her passion for fragrance is truly contagious.What I truly admire about her is that she gets to know the tone of a publication and what I look for as a beauty editor. She knows what interests my readers. If you are looking for Irish based PR, Fiona is the best boutique agency in town.”

Sarah Bean

General Manager

Coty Ireland Ltd

“Fiona Cooke has handled the PR for our fragrance and NYC cosmetics brands since April 2012. Prior to that, Fiona reported to me for almost 12 years, most recently in her capacity as Marketing Manager Fragrances & NYC for 4 years. Throughout our relationship, Fiona has stood out as an incredibly passionate and highly committed individual. She is smart, objectives-driven, creative and solution focused. Fiona embraces change and is highly progressive, extremely social-media savvy and equally energetic about keeping in touch with ‘what’s hot’ which is so key for a PR. Fashion, music and beauty are core interests and passions, in addition to her natural ability to getting on well with people and leveraging relationships appropriately. Fiona is well organized, excellent at meeting deadlines and has strong numeracy skills in addition to attention to detail. Fiona works in partnership with my marketing team and is a real ‘doer’ who adds value to our business in a highly collaborative and creative way. I would not hesitate to recommend her in her current capacity as an independent PR consultant.”

Emma Cunningham

PR Manager

Debenhams Ireland

“Fiona is a pleasure to work with. She is extremely professional yet friendly and approachable which is a key quality for her role. Through our PR meetings Fiona provides me with a clear vison of what her brands are focused on over the following months and also gives me the best tools to promote them. Her attention to detail ensures that all major launches and releases are covered on the Debenhams PR calendar and due to this efficiency it is an easy process to work with her. She has on numerous occasions gone out of her way to support Debenhams e.g. Press Show gifting for guests / samples for blogger events and premium competition prizes for the Debenhams Ireland social media pages.”

Mairead Nic Giolla Phadriag

Beauty Editor

Star Chic magazine

“Fiona Cooke has been hugely effective as a PR on a professional level, as her successful campaigns will bear testament to. Fiona just “gets it”. Her releases are good, her images too, her samples – it all works to meet my needs.She supplies everything a journalist needs in a very warm, friendly manner, but is never too pushy to make us shy away from her. She has the balance just right.  Nothing is ever a problem, even when I am demanding images when approaching a deadline or need product for as soon as possible. Fiona goes above and beyond to deliver. She is really passionate about her brands and knowledgeable. As a beauty editor of a national paper with many years experience of dealing with PRs, I would be delighted if there were more Fionas out there. For me, she is definitely a stand out PR”

Elaine Butler Doolin

Beauty Therapist, TV Beauty Presenter

Image Magazine Best in Beauty Award-winner

I have worked with Fiona Cooke for many years & in my experience she is a pleasure to work with. She is highly professional, efficient & knows her brands well.

Sarah Williams

PR & Communications Manager


I have certainly noticed an increase in press coverage for Philosophy at Arnotts since Fiona starting proactively working on the brand – both online and offline. Fiona is a pleasure to work with and I look forward to working with her into the future.