The Works PR is one of the leading beauty & lifestyle agencies across UK & Ireland with a wealth of expertise working with entrepreneurial start-ups and fast-growth global brands.
We are a small but vibrant team of PR and Digital Media experts recognised for our established media and influencer relationships, impactful communication strategy and award-winning results.

Creative. Strategic. Impactful.

The Works PR Fiona Cooke Paula Hurley



Fiona was marketing manager for global cosmetic and fragrance brands for almost 20 years and founded The Works PR in 2012. She is a perfume fanatic with published print articles and has been a guest speaker on TV, radio and at events. Likes spreadsheets and common sense, but also fond of an Instagram Inspo quote.

Fiona CookeDirector

Paula has over 15 years PR Agency experience in beauty and lifestyle brands. She has in-depth training and knowledge of skincare and cosmetic ingredients. A creative thinker and trend watcher, she has launched many iconic cosmetic brands in the UK & Ireland. Likes dogs, travel and Wispas.

Paula HurleyDirector

Dee keeps us on track with Digital Marketing and Social Media. She is a history buff and PhD candidate with a grá for all things beauty (a true OG Blogger as one half of ‘Viva Adonis’).
Dislikes disappearing Dublin buses, and meetings that could have been emails. Likes red wine, cheese, and drowning in a sea of books!

Deirdre FoleyDigital & Social Media Expert

Fiachra is a graphic and art director over 15 years and has worked with leading print titles like Food and Wine, House and Home and IMAGE. Fiachra designs for leading agencies (and publishing houses designing covers for award winning books!). He lives in Stoneybatter, where he has filled his house with too many guitars.

Fiachra McCarthyGraphic Designer

Biscuit Mariah is our front of house canine with extensive personnel experience. She dislikes couriers, bubble wrap and lengthy meetings.Likes afternoon naps, granola squares and chasing pigeons.

BiscuitOffice Manager / Head of Security


4-5 Burton Hall Road, Sandyford

Dublin 18

D18 AO94